MAX.Live
Victoria Yip is an accomplished senior manager with extensive experience in the music industry, currently focused on scaling proprietary live event technology at MAX.Live. With a proven track record in managing high-value partnerships with a diverse array of artists and brands, Victoria's expertise encompasses A&R, negotiation, talent contracts, music licensing, creative strategy, and event management. Notable achievements include publication in Variety's "Music For Screens," speaking at SXSW, and receiving the "Big MAX" Employee of the Year Award in 2019. Previous roles include Managing Director at Monumental Music Experience and Director of Hospitality at the 35 Denton Music Festival, where Victoria showcased skills in event planning and operations, brand sponsorship negotiation, and team management. Educational background includes a Bachelor of Arts from the University of North Texas.
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MAX.Live
Music Audience Exchange develops a platform that facilitates music partnerships and provides marketing services. It is powered by an insights engine that matches brands to artists and a proprietary marketing automation system for generating and distributing brand-new music content to targeted audiences across audio, video, social, and live. Thecompany was founded in 2014 and is headquartered in Frisco, Texas.