Maxeda DIY Group
Earl Waal is an experienced legal professional currently serving as Group Director Legal, Communications & Company Secretary at Maxeda DIY Group, the largest DIY retailer in the Benelux, since October 2007. Waal is a member of the Executive Leadership Team and has held various roles in legal counsel, including positions at Praxis Doe-Het-Zelf Center B.V. and ING Wholesale Banking. Prior experience includes serving as an Associate in corporate law at HVG - Holland Van Gijzen Advocaten en Notarissen LLP, and as Legal Counsel at Philips International B.V. with a focus on intellectual property and licensing agreements. Waal began an academic career as an Assistant to a professor at Vrije Universiteit Amsterdam, holding a Master's degree in Law and further qualifications in Energy Law.
Maxeda DIY Group
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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.