Maxeda DIY Group
Let Hoogenboom has extensive experience in brand management and marketing, currently serving as Own Brand Manager and previously as Own Brand Packaging Manager at Maxeda DIY Group since March 2007. Prior experience includes roles as Marketing Assistant at WaalWearMen BV and Marketing Coordinator at Oil & Vinegar, alongside graphic design work at Inmerc B.V., focusing on culinary communication and collaboration with editors, food photographers, and food stylists. Let's professional journey began with a creative traineeship at Kern Habbema & Yap. Academic qualifications include a Bachelor's in Graphic Design from HKU, along with additional studies in Product Management and Personal Leadership from NCOI.
Maxeda DIY Group
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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.