Maxeda DIY Group
Marlies Overkleeft-Luursema is an experienced professional in marketing and consumer insights, currently serving as the Consumer, Market & Product Insights Manager and Format Specialist for Product & Digital at Maxeda DIY Group since January 2018. Prior to this role, Marlies held significant positions at NS Stations, including Senior Format Marketeer Broodzaak and District Manager Retail Fresh Food for Julia's, overseeing multiple stores and a large team. Marlies started their career with an internship in Category Management at L'Oréal, where marketing and sales analyses were conducted. Educational qualifications include a Master's degree in Marketing Management from Tilburg University and a Bachelor's degree in Business Studies also from Tilburg University, with additional studies at Universidad Torcuato Di Tella.
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Maxeda DIY Group
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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.