Maxeda DIY Group
Sonja Kester is a seasoned professional currently serving as the Marketplace Manager at Maxeda DIY Group since December 2017, where responsibilities include monitoring marketplace performance and leading business growth while managing the P&L. In addition, Sonja has held the position of Dropshipment Manager at Praxis Doe-Het-Zelf Center B.V. since June 2022. Previous experience includes roles such as Digital Format Specialist at Maxeda and Retail Consultant at Capgemini Nederland. Sonja began their career with internships in e-commerce at companies like HEINEKEN and de Bijenkorf. Academic credentials include a Master of Science in Business Administration with a focus on Entrepreneurship from Vrije Universiteit Amsterdam and a Bachelor of Science in Business Administration concentrating on Small Business and Retail Management from Rotterdam University of Applied Sciences.
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Maxeda DIY Group
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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.