Maxx Marketing
Felipe Noriega has a diverse work experience spanning over two decades. Felipe started their career at Eastman Kodak as a Marketing Manager, where they developed and implemented marketing plans for the Latin America region. After that, Felipe worked at Grupo El Comercio as a Publishing Manager and Assistant to the Group Corporate Director, where they launched various educational and entertainment products.
Following their time at Grupo El Comercio, Felipe joined Sol90 Publishing, where they held multiple roles including Regional Manager Northern Europe, Regional Director Northern Europe & Australia, and Country Manager United Kingdom. Felipe successfully set up the UK division, built a commercial portfolio, and expanded the company's presence in the Benelux, Nordic, and Australian markets.
Currently, Felipe is working at Maxx Marketing, Inc. as the Vice President & Regional Director for Europe, Middle East & Africa. Prior to this role, they served as the Regional Business Director for the same region. Maxx Marketing specializes in integrated marketing solutions for global brands, while Licensing Matters focuses on unlocking and monetizing brand equity. Felipe's responsibilities encompass both agencies, highlighting their ability to handle multiple roles and responsibilities.
Throughout their career, Felipe has demonstrated strong leadership and strategic skills in various sectors, including media organizations, publishing, and consumer products.
Felipe Noriega holds a Master's degree in Transnational Communications & Global Media from Goldsmiths, University of London, which they obtained in the academic year 2004-2005. Felipe also has a Bachelor of Science (BSc) in Business Administration and Management, General, from Universidad del Pacífico (PE). In addition, Felipe completed the WPP Mini MBA program, although the specific dates of their enrollment are not mentioned.
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Maxx Marketing
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Maxx Marketing is a global licensing and product solutions agency serving some of the world's most recognizable brands. As one of the largest producers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients’ business objectives. Maxx Licensing helps clients achieve revenue goals and meet business objectives through well-curated and negotiated copyright/trademark based licensed products and service agreements. We have buy and sell side licensing experience with brands of all types, including TV and film, consumer products, publishing, social media, sports, lifestyle, and celebrity. Maxx Product Solutions helps brands profitably build and extend entertainment properties through thoughtful, innovative and authentic licensed products, promotions and retail activities. We have global experience in designing, engineering, producing and delivering effective, and memorable custom products. Maxx has 11 offices and 6 creative centers worldwide, including London, Barcelona, Toronto, Chicago, Los Angeles, Mexico City, Hong Kong, Shanghai, Shenzhen, Tokyo, and Manila. A career with Maxx allows for tremendous growth and upward mobility. We currently have employment opportunities in a variety of global locations and disciplines, including account management, project management, sales & business development, graphic and industrial design, operations, quality assurance, supply chain management, information systems, and administration.