Mayo Clinic
Lauren Gaffino is a seasoned professional in digital analytics and marketing, currently serving as the Lead of Digital Analytics at Mayo Clinic since August 2018. In this role, Lauren oversees best practices for analytics event taxonomy and reporting standards, collaborating with product teams to develop measurement strategies for over 70 digital platforms. Previous positions at Mayo Clinic included Senior Digital Analyst, Digital Analyst, and Ad Operations Specialist, where responsibilities included managing third-party digital advertising. Prior to Mayo Clinic, Lauren contributed as a Marketing and Social Media Coordinator at Centric Creative Consulting and as Marketing Development Manager at MSP-C. Additional experience includes internships at Meredith Corporation, Eurofins, Wellmark Blue Cross and Blue Shield, and Strategic Elements. Lauren holds a Bachelor of Arts degree in Public Relations with a concentration in Global and Public Health from Drake University.
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Mayo Clinic
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The Mayo Clinic is an American not-for-profit organization academic medical center based in Rochester, Minnesota, focused on integrated clinical practice, education, and research.