M&C Saatchi Performance
Dane Buchanan is a seasoned professional in data and analytics with extensive experience in various leadership roles. Currently serving as Chief Data & Analytics Officer at M&C Saatchi Performance since January 2022, Dane's past positions include EU Agency Measurement Lead at TikTok and Business Director at Ebiquity plc. Prior to these roles, Dane worked as Analytics/ Technical Lead at MC&C Media, Analyst at IPG Mediabrands UK, Technical Analyst at Interactive Data, and Media Optimization Manager at Raw Marketing and Events. Dane holds a postgraduate degree in Computer Science from Birkbeck, University of London, and two degrees from University College Dublin: a Bachelor's in Economics and a Bachelor of Science in Physics with Astronomy & Space Science.
M&C Saatchi Performance
M&C Saatchi Performance is a global performance marketing agency leading the evolution of digital and performance media planning and buying. We work closely with brands to profitably grow and engage their customer base through effective, measurable, evolving media strategies and bespoke, best-in-class client service. Our independence means wearen’t tied to other solutions providing us the freedom to work with the right people and technologies, at the right time. We’re proud to be working with some of the world-leading brands – from traditional to innovative verticals, our measurable marketing strategies deliver a reliable return on advertising investment.