Pooja Matharoo

Pooja Matharoo is a seasoned marketing professional with extensive experience in digital marketing strategy, brand management, and marketing automation. Currently serving as the Digital Growth & Performance Manager at McCain Foods since March 2020, Pooja has successfully implemented various digital marketing strategies, provided data-driven insights, and streamlined marketing processes. Prior roles include Senior Brand Manager and Marketing Manager at reputable organizations such as SPC Ardmona and bloom hearing specialists, where Pooja was instrumental in developing strategic brand plans, managing P&L, and enhancing customer lifetime value. Pooja's career began with roles at Hindustan Unilever Limited and Viacom 18 Media, which laid the foundation for effective campaign planning and creative communications. Academic credentials include a PGDM in Marketing from S.I.E.S College of Management Studies and a Bachelor's degree in Mass Communication from V.E.S College of Arts, Science and Commerce.