McCann New York
China Macena has a diverse work experience in the advertising and creative industry. Starting in 2006, they worked as a Junior and later Senior Copywriter at Commonground Marketing, gaining experience in various types of media for brands like Coca-Cola, MillerCoors, and General Mills. In 2014, they became a Senior Copywriter at Commonground/MGS. Later, in 2015, they joined Carrot - a VICE company as a Senior Copywriter, working on campaigns for brands like Estée Lauder and OnePlus. China then moved to SiriusXM in 2017 as a Senior Copywriter, establishing the voice for SXM's Marine and Aviation services and gaining experience in email marketing. From 2018 to 2021, China worked as an Associate Creative Director at VIRTUE Worldwide, leading brand platform development for Planned Parenthood and Estée Lauder, and crafting creative content for brands like Urban Decay and Beats by Dre. In 2021, they joined Grey Group as an Associate Creative Director and is currently employed there. In 2022, China also became the VP Creative Director at McCann New York.
China Macena attended Bradley University from 2002 to 2006. China obtained a Bachelor of Arts degree in Journalism during this time.
McCann New York
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McCann New York is the headquarters of McCann Worldwide, one of the world's largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers’ lives.