Colby Webb

Colby Webb is a seasoned marketing professional with extensive experience across prominent advertising agencies. Currently serving as EVP and Global Business Leader at McCann Worldgroup since March 2019, Colby has successfully led high-profile campaigns for Diageo and The Coca-Cola Company, notably increasing Smirnoff's market share. Previously, as Head of Marketing for Travelzoo, Colby oversaw comprehensive marketing functions, driving consumer engagement and brand awareness. Colby's tenure as Chief Marketing Officer at Wunderman involved repositioning the agency for measurable results, while a significant period at TBWA\Chiat\Day included roles that achieved notable business growth and innovative brand strategies for clients like Accenture and ABSOLUT. Colby began the career as an Art Director at Zimmerman Advertising and holds a degree from the University of Miami.