McClatchy
Kat Sheplavy has a diverse work experience spanning multiple industries. Kat is currently working at McClatchy as the Sr. Director of New Products & Experiences. Prior to that, they held the position of Program Manager of Editorial Experimentation at McClatchy. Before joining McClatchy, Kat worked at The Philadelphia Inquirer as a Sr. Product Manager, Product Manager, and Digital Media Specialist. Kat also worked as an Advertising Account Executive at Steen Outdoor Advertising and as a Media Consultant at Dex Media. Kat started their career as a Marketing Intern at Carlisle Construction Materials and also gained experience as a Management Intern at Enterprise Rent-A-Car.
Kat Sheplavy attended Shippensburg University of Pennsylvania from 2003 to 2007, earning a Bachelor of Science in Business Administration (BSBA) with a focus in Marketing and Media Writing. Additionally, they obtained a certification in Product Thinking for News from the CUNY Graduate School of Journalism in 2017.
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McClatchy
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The McClatchy Company is a news and information publisher of various publications, such as the Miami Herald, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. The Company's segments include Western Segment and Eastern Segment. Its Western Segment consists of its newspaper operations in California, the Northwest and the Midwest. The Company's Eastern Segment consists primarily of newspaper operations in the Southeast and Florida. The Company operates 30 media companies in 29 United States markets in 14 states, providing each of these communities with news and advertising services in a range of digital and print formats. The Company's operations include approximately 30 local media businesses in in over 30 growth markets across the United States that consist of daily newspapers, Websites and mobile applications, mobile news and advertising, video products, publications, direct marketing and direct mail services.