Rachel Malpeli

Content Monetization Director at McClatchy

Rachel Malpeli has extensive work experience in the digital media and advertising industry. Rachel started their career in 2004 as a Naturopathic Assistant at Holistic Health Clinic. In 2005, they transitioned to the healthcare sector and worked as an Otolaryngology Medical Assistant & Billing Specialist at Multicare Tacoma General Hospital.

Rachel then shifted their focus to the media industry and joined The News Tribune in 2007 as a Digital Media Specialist. Rachel later joined The Charlotte Observer in 2012, where they served as a Digital Specialist and Team Lead.

In 2014, Rachel joined The Greenville News Media Group as a Digital Advertising Specialist. Rachel then moved to McClatchy in 2015 and held various roles. Rachel started as a Digital Market Development Manager and later became the Director of Digital Solutions Training in 2017. In 2019, they were promoted to Director, Digital Solutions and subsequently became the Sr. Director of Digital Solutions in 2023. Rachel's most recent role at McClatchy is the Sr. Director of Digital Performance.

Throughout their career, Rachel has demonstrated a strong expertise in content monetization, digital solutions, and advertising.

Rachel Malpeli earned a Bachelor's degree in IAS from the University of Washington from 2005 to 2007, with a focus on Social Sciences, Art, and Business. In 2016, they obtained a Certified Health Coach (CHC) certification from the University of North Carolina at Greensboro. Additionally, Rachel has obtained various certifications in leadership, strategic thinking, project leadership, digital marketing, and sales.

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Charleston, United States

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McClatchy

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The McClatchy Company is a news and information publisher of various publications, such as the Miami Herald, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. The Company's segments include Western Segment and Eastern Segment. Its Western Segment consists of its newspaper operations in California, the Northwest and the Midwest. The Company's Eastern Segment consists primarily of newspaper operations in the Southeast and Florida. The Company operates 30 media companies in 29 United States markets in 14 states, providing each of these communities with news and advertising services in a range of digital and print formats. The Company's operations include approximately 30 local media businesses in in over 30 growth markets across the United States that consist of daily newspapers, Websites and mobile applications, mobile news and advertising, video products, publications, direct marketing and direct mail services.


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