Margarida Trambaioli

Margarida Trambaioli is an experienced analytics professional with a robust background in data insights and market analytics. As the EMEA Senior Manager of Data Insights & Advanced Analytics at McCormick & Company since April 2016, Margarida influences business strategies through category and brand performance analysis across the EMEA region, focusing on business analytics and marketing mix modeling. Previously, Margarida held positions at HEINEKEN as a Global CMI - Market Measures Manager, managing global data tools for Beer and Cider sales across 36 countries, and at PepsiCo UK as a Market Insights Manager, providing performance insights for key Juice brands. Additional experience includes roles at Johnson & Johnson and NielsenIQ, emphasizing the delivery of actionable insights to enhance marketing effectiveness. Margarida holds a Master's degree in Retail Management from the University of Surrey and Bachelor's degrees in Economics and Business Administration.