McFadyen Digital
Alex is a seasoned professional who is passionate about creating value in ecosystems and platforms. With a deep understanding of strategy, transformation, and innovation, he is driven by the vision of a thriving Ecosystem Economy across Europe and beyond. Pesjak specializes in aligning purpose, ambition, and circularity to create strategic frameworks that drive success. He is skilled in transforming legacy businesses while simultaneously leading ecosystems through agile and dual operating models. Alex has a 20 year Brand and Innovation Background in Coca-Cola and Kraft Foods while working as a consultant for the last 11 years in the fields above. With a passion for creating value for all stakeholders, he is dedicated to driving the transformation to networked business models and organizations.
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McFadyen Digital
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McFadyen Digital is a global digital commerce agency with a 30-year history of innovation for more than 250 of the world’s top brands. We deliver digital commerce, marketplace, digital marketing, and user experience services from our offices in North America, South America, and India. Across all practices, we help our clients reach their goals by ensuring that technology is implemented strategically and adopted in a way that meets their business objectives. Through our unique, hybrid onsite/offshore delivery model, we offer our clients the competitive advantages of rapid deployment, world-class quality, and reduced costs. We have recruited the highest caliber of staff through offshore channels for 14+ years and have the extensive exposure to this model of business and know how to make agile delivery result in value for our clients.