Media Evolution
Pernilla Lavesson is an experienced community and business developer currently serving Media Evolution since April 2011, focusing on international collaborations and community development for a network of 300 member companies. In various roles, including Head of Communications, Lavesson has specialized in branding strategy, public relations, and internal and external communication. Prior to Media Evolution, Lavesson worked at ID kommunikation as an Account Director and Project Manager, and at Skånetrafiken in strategic market management and marketing communication, where responsibilities included branding development and team management. Additional experience includes a marketing project management role at Campbell Soup Sweden AB. Pernilla Lavesson holds a Bachelor of Science in Business with a focus on marketing and communication from Halmstad University.
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Media Evolution
Media Evolution is a media cluster that runs projects and provides services aimed at strengthening the growth of the media industries within three business areas: venues, market building, and competence. It creates meeting places where people from different media sectors, academia, and the public sector can meet, discuss, and learn from each other.Media Evolution City offers offices, conference halls, and meeting spaces. The Conference is an international conference held annually in Malmö, which focuses on how media and communication can help to build a better society. Media Evolution also conducts member events in the form of seminars, round tables, breakfast meetings, and pitchers.Media Evolution is based in Malmö, Sweden.