Medibank
Brendan Lucas is an accomplished marketing professional with extensive experience in digital media and performance marketing. Currently serving as MarTech Performance Manager at Medibank, Brendan leads digital media campaign efforts and has achieved significant growth targets while enhancing business capabilities through innovative strategic initiatives. As Co-Founder and CMO of Happow, Brendan drives gamified life skills education programs for youth. Previous roles include Digital & Performance Marketing Lead at metronome, Senior Digital Media Adviser at the Department of Education & Training, and various positions at Deakin University, demonstrating a strong background in managing high-impact marketing campaigns, optimizing user experiences, and leading teams. Brendan holds a Bachelor of Journalism from La Trobe University and various certifications in relevant fields.
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Medibank
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Medibank Private Limited is a private health insurer. The Company underwrites and distributes private health insurance policies under its brands, including Medibank and ahm. The Company has two segments: Health Insurance and Complementary Services. The Health Insurance segment offers private health insurance products, including hospital cover and extras cover, as stand-alone products or packaged products that combine the two. Its hospital cover provides members with health cover for hospital treatments, whereas extras cover provides health cover for healthcare services, such as dental, optical and physiotherapy. The Health Insurance segment also offers health insurance products to overseas visitors and overseas students. The Complementary Services segment offers a range of activities, including contracting with government and corporate customers to provide health management services, as well as providing a range of telehealth services in Australia and New Zealand.