Rayhan Hasbi

Rayhan Hasbi is a Performance Marketing Specialist at Mekari, managing campaigns for various products across multiple regions, including Singapore, Malaysia, Australia, and the UAE. Since November 2022, Rayhan has been responsible for social media ads, search ads, and performance marketing to drive sales, conducting strategic alignment meetings, and collaborating with analytics and sales teams to enhance lead generation. Previously, as a Performance Marketing Analyst at Astra Credit Companies from October 2021 to October 2022, Rayhan managed performance advertising, leading to a 31% increase in leads and significantly reducing cost-per-lead. Rayhan has also served as a Team Lead at RevoU, mentoring students in digital marketing, and gained practical experience as a Digital Marketing Associate intern at Telkom Indonesia and in CSR and communication relations at PT Pertamina. Rayhan holds a Bachelor's degree in Business Administration from Diponegoro University.