Melitta Group
Lena Gaibinger has a diverse work experience spanning over different industries. Lena currently holds the position of Director Brand Management at Melitta Group, where they started in January 2022. Prior to this, they served as the Head of Digital Marketing at the same company from August 2020 to December 2021.
Before joining Melitta Group, Lena worked at BAT, where they held various roles. As a Senior Brand Manager for glo, they contributed to the company's success from September 2017 to July 2020. Lena also worked as a Brand Manager for Lucky Strike, Consumer Research Manager, Research & Insights Executive, Strategic Marketing Planning Executive, and completed the Management Trainee program during their tenure at BAT.
Additionally, they gained valuable experience as a Graduate at Fraunhofer-Gesellschaft in 2007.
Lena Gaibinger pursued their education at Munich Business School from 2004 to 2007. During their time there, they obtained a Bachelor of Arts (BA) degree in International Business Administration. In 2006, Lena also had the opportunity to study abroad at the University of Cape Town, where they focused on Marketing/Marketing Management, General for a term.
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Melitta Group
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For over 100 years we have been inventing products that make everyday life for people all over the world more enjoyable, more pleasant and simpler. We not only produced the first coffee filter, but also the first ground coffee in vacuum packaging in Germany, the first filter coffee machine, sandwich paper, and aluminium foil as a universally useful household foil. We owe the unique success of our company to our employees, who make all the difference with their wealth of ideas and inspiration. They dedicate themselves with enthusiasm and passion to our B2C and B2B brands such as Melitta®, wkup®, Cilia®, Toppits®, Albal®, Handy Bag® Bacofoil® , Swirl®, Wrapmaster®, Caterwrap®, WOLF PVG®, NKS/NKB®, coffee at work® / water at work®, Cafina®, ACW® and many more. And they get to the heart of new trends and needs early on in order to develop products that will become part of our everyday lives in the future. At Melitta we appreciate and trust each other, we are a team that wants to achieve great things together. Everyone is given responsibility, everyone can develop personally. We see challenges as opportunities, we see potential in change. Our varied fields of business and our individual skills and experience offer countless opportunities to enrich one another and to drive us forward together. Our employees give a lot. We don't want to give them less back. That's why we support their careers with opportunities for training and further education. And we help maintain a good work-life balance with flexible working time arrangements, childcare facilities and health programmes. We are always on the lookout for new faces and talented people who want to excel in a strong team to make the world a little better. In a family business that is socially responsible and committed to equal opportunities, diversity, tolerance and sustainability.