Alex Hinchcliffe

Alex Hinchcliffe serves as Managing Director at Mer, leading its UK operations, including the development of a comprehensive public charging network for electric vehicles through MER Charging UK and Mer Fleet Services. Previously, Alex held key roles at Fulcrum Group as Head of Business Development for EV, and as Managing Director and Business Development Director at Alfa Power, focusing on renewable energy projects. Earlier experience includes consulting at Osprey Charging Network and owning a personal training business. With a background in recruitment management and various leadership positions, Alex has cultivated expertise in business development, sales, and operations within the electric vehicle and fitness sectors. Academic credentials include a 2:1 (Hons) degree in Public Relations from Leeds Beckett University.