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Neha Kothari Ranavat

Associate Vice President, Brand Strategy at Mercurius Media Capital

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Mercurius Media Capital

About Mercurius Media Capital (MMC) MMC, the first dedicated U.S. media-for-equity fund, empowers high-potential startups and enterprises through strategic media investments. We leverage a unique media-for-equity model, backed by a robust network of top-tier media companies, to enhance their market presence, amplify brand visibility, and drive substantial business growth. Our Mission: Our primary mission is to support U.S.-based startups by preserving their cash reserves while fueling brand acceleration through targeted media exposure. This enables startups to allocate their resources more efficiently, all while benefiting from premium advertising and media placements that might otherwise be out of reach, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, Willow TV, and others. We foster a dynamic ecosystem that drives success for both media companies and startups by aligning their interests through our media-for-equity model. This approach ensures media companies have a vested interest in the growth and success of their partners. For non-U.S. companies seeking to scale in the U.S., we offer Mercurius Bridge: scaling international success in the U.S. A strategic initiative, Mercurius Bridge supports international companies with established product-market fit, aiming to scale in the U.S. Integrating media capital investments and a curated network of local service providers, the program streamlines market entry and accelerates brand growth. Participants gain access to critical resources, strategic networks, and expert guidance, including consumer engagement strategies and connections to key go-to-market media partners. For more Information, visit https://www.mmc.us/mercuriusbridge Media companies interested in partnering with us or learning more about our model can contact our Investor Relations team at Devesh@mmc.us. For more information about how we can help your startup scale through the power of media, visit us at: www.mmc.us


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