MERGE
Cindy provides strategic thinking around channel optimization and serves as the “hands on” architect of contact programs across their healthcare business, aligning business and customer acquisition strategies to drive revenue, greater customer loyalty and overall client ROI. She has 20+ years of experience in media planning and buying and possesses a love of figuring out what motivates people, unraveling the business issues and finding creative media solutions. Cindy has previously worked with Ingalls, Leonard/Monahan, Hill Holliday and Boathouse Group and has developed media solutions for clients including Blue Cross Blue Shield Federal Employee Program, Tufts Medical Center, BCBSRI, Spalding Sports Worldwide, John Hancock, Fidelity Investments, CVS/pharmacy and New Balance.
This person is not in any offices
MERGE
3 followers
MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and marketing operations platforms. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Meta, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Indiana University Health, Nationwide and Fidelity. With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.