Allison Coppin

Allison Coppin is a seasoned professional in technology strategy and customer relationship marketing, currently serving as a Senior Manager at Merkle since April 2022. In this role, Allison advises on optimizing customer experience (CX) technologies, develops strategic recommendations, and creates roadmaps tailored to client needs. Prior experience includes a Customer Relationship Marketing Manager position at TAG - The Aspen Group, where Allison managed CRM services for over 900 dental practices, and a Marketing Manager role at The Walsh Group, where a significant CRM transition led to impressive lead generation and sales pipeline growth. Earlier career phases involved analytics and project management roles across various companies, including NCH Marketing Services and Starcom MediaVest Group. Allison holds a Bachelor's degree in Marketing and Entrepreneurship from the University of Dayton.