Chirag Shah

VP Insights & Analytics Practice at Merkle

Chirag Shah is a seasoned professional in the field of analytics and insights, currently serving as the VP of Insights & Analytics Practice at Merkle. Prior experience includes multiple roles at Ugam, such as AVP of Analytics Services, AVP of Insights & Data Platforms, and Senior Manager of Insights & Data Platforms. Chirag holds an MBA in Marketing from the Welingkar Institute of Management, completed in 2010, and is pursuing further education through MIT Professional Education from February 2024 to July 2024.

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Atlanta, United States

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Merkle

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Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize the value of their customer portfolios.


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10,000+

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