Pooja Mathur

Pooja Mathur is a seasoned analytics leader with over a decade of experience at Merkle, currently serving as VP of Analytics, where leadership includes managing a $19M annual revenue portfolio for financial services across 30+ clients. Pooja has a track record of designing data-driven marketing solutions, optimizing customer lifecycles, and enhancing audience targeting through advanced machine learning and analytics methodologies. Previous roles at Merkle encompassed responsibilities from Senior Director of Marketing Analytics to Lead Analyst, with a consistent focus on improving marketing effectiveness and operational efficiencies. Pooja also has experience with Tata Consultancy Services as Project Leader and serves as a volunteer board member for Boston By Foot. Pooja holds an MBA in Quantitative Analytics from Bentley University and a degree in Electronics and Telecommunication Engineering from Usha Mittal Institute of Technology in India.