Merrell
Aaron Sullivan has a strong background in e-commerce and digital marketing. Aaron currently holds the position of VP, eCommerce at Merrell, Chaco, Kids Group. Prior to this, they worked as the Sr. Director of eCommerce at Wolverine Worldwide and as the Sr. Director of Global Digital Product Management at VF Corporation. Before that, they held various roles at VANS, Totes Isotoner, Mattel, Skechers, and GSI Commerce, where they gained experience in managing online marketing strategies, logistics, inventory planning, user experience, and analytics. Overall, Aaron has a comprehensive understanding of the e-commerce industry and a proven track record of success in their roles.
Aaron Sullivan has a Bachelor's Degree in Economics from California Polytechnic State University-San Luis Obispo. Aaron also holds a Master of Business Administration (MBA) degree with a focus on International Business and Marketing from Arizona State University. In addition, they have obtained the certification of "Digital Product Management: Modern Fundamentals" from Coursera in April 2019 and the "Certified Scrum Product Owner (CSPO)" certification from Scrum Alliance in January 2020.
Merrell
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At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love. Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.