Meta
Helen Ma is a seasoned product leader with extensive experience in monetization strategies and product management, currently serving as Senior Director of Product and Head of FB Monetization at Meta since March 2020. With a strong background at Facebook, Ma has played pivotal roles in driving top-line revenue growth and creator monetization across various product categories. Prior experience includes leadership positions at McKinsey & Company, Boeing, National Instruments, and Lockheed Martin, showcasing expertise in management, engineering, and marketing across tech, media, and healthcare sectors. Ma holds an MBA from MIT Sloan School of Management and multiple engineering degrees from prestigious institutions, including Summa Cum Laude honors.
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Meta
8958 followers
Meta’s mission is to give people the power to build community and bring the world closer together. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Facebook was founded in 2004, initially as a community for colleges and universities. It has since grown into a global platform with features including the News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, all aimed at helping people share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. Instagram was acquired by Facebook in 2012. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses. Meta has two messaging apps: Messenger and WhatApp. Messenger allows chat, audio and video calls, and Rooms, while WhatsApp is best known as a secure messaging application facilitating private communication. More recently, Meta has moved into the augmented virtual reality space with Reality Labs. Meta Quest lets people defydistance with cutting-edge VR hardware, software, and content. Facebook Portal video calling devices help friends and families stay connected andshare the moments that matter in meaningful ways.