Meta
James Ball is an experienced data science leader with a strong background in analytics and business growth. Currently serving as the Head of Data Science for Ads (Creative and Guidance) at Meta since June 2021, James leads a team focused on leveraging AI for creative automation to enhance ad performance, contributing significantly to Meta's advertising revenue. Prior to Meta, James held the position of Director of Data Science and Analytics at Hulu, where leadership spanned advanced analytics and marketing analytics, driving subscriber growth from 12 million to 40 million. After Hulu's acquisition by Disney, an expanded role involved overseeing analytics and data science across Disney’s streaming services. James began a career at The Walt Disney Company in 2005, rising from Sr. Manager in Analytics to lead global teams. Educational credentials include a Bachelor of Science in Civil Engineering and an MBA from UCLA.
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Meta
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Meta’s mission is to give people the power to build community and bring the world closer together. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Facebook was founded in 2004, initially as a community for colleges and universities. It has since grown into a global platform with features including the News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, all aimed at helping people share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. Instagram was acquired by Facebook in 2012. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses. Meta has two messaging apps: Messenger and WhatApp. Messenger allows chat, audio and video calls, and Rooms, while WhatsApp is best known as a secure messaging application facilitating private communication. More recently, Meta has moved into the augmented virtual reality space with Reality Labs. Meta Quest lets people defydistance with cutting-edge VR hardware, software, and content. Facebook Portal video calling devices help friends and families stay connected andshare the moments that matter in meaningful ways.