Meta
Sasha Wolfe is an accomplished media and advertising executive currently serving as Global Director of Media for Meta and Reality Labs since October 2022. Prior to this role, Sasha held multiple senior positions at Taco Bell from December 2016 to September 2022, including VP of Customer Data Strategy and VP of Global Head of Activation. Experience also includes SVP roles at Starcom MediaVest Group, where leadership was demonstrated in media strategy for Microsoft brands, and at Mail.com Media Corporation as VP of National Advertising Sales. Earlier career stages were spent at Microsoft Corporation in various roles from District Sales Manager to Marketing Coordinator, which involved relationship management with Fortune 500 clients and strategic product planning. Sasha Wolfe holds a Bachelor of Arts degree in Global Studies from the University of Iowa.
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Meta
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Meta’s mission is to give people the power to build community and bring the world closer together. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Facebook was founded in 2004, initially as a community for colleges and universities. It has since grown into a global platform with features including the News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, all aimed at helping people share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. Instagram was acquired by Facebook in 2012. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses. Meta has two messaging apps: Messenger and WhatApp. Messenger allows chat, audio and video calls, and Rooms, while WhatsApp is best known as a secure messaging application facilitating private communication. More recently, Meta has moved into the augmented virtual reality space with Reality Labs. Meta Quest lets people defydistance with cutting-edge VR hardware, software, and content. Facebook Portal video calling devices help friends and families stay connected andshare the moments that matter in meaningful ways.