Shachar Scott

Vice President, Marketing - Reality Labs at Meta

Shachar Scott is a seasoned marketing executive with extensive experience across multiple high-profile companies. Currently serving as Vice President of Marketing for Reality Labs at Meta since December 2021, Shachar leads various marketing initiatives spanning VR, AR, and the Metaverse. Prior roles include Senior Director of Global Marcom at Reality Labs, Vice President of Global Marketing at Bumble, and Global Head of Brand Marketing at Snap Inc. Shachar has also held executive positions at Karen Harvey Consulting Group, where the inception of a tech practice was led, and as Co-Founder of The Taco Truck, a fast-casual Mexican restaurant. Shachar has contributed to strategic marketing efforts at Apple and StrawberryFrog and has a strong academic background with an MS in Strategic Communications from Columbia University and a BS in Political Science from the University of Massachusetts Amherst. Currently, Shachar serves as an Independent Board Director at TouchTunes.

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Los Angeles, United States

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Meta

8964 followers

Meta’s mission is to give people the power to build community and bring the world closer together. Formerly known as Facebook, Meta is now the parent company of Facebook, WhatsApp, Instagram, Messenger, and Reality Labs. Billions of users around the world use Meta apps and products to connect with others, find communities, and grow businesses. Facebook was founded in 2004, initially as a community for colleges and universities. It has since grown into a global platform with features including the News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, all aimed at helping people share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. Instagram was acquired by Facebook in 2012. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses. Meta has two messaging apps: Messenger and WhatApp. Messenger allows chat, audio and video calls, and Rooms, while WhatsApp is best known as a secure messaging application facilitating private communication. More recently, Meta has moved into the augmented virtual reality space with Reality Labs. Meta Quest lets people defydistance with cutting-edge VR hardware, software, and content. Facebook Portal video calling devices help friends and families stay connected andshare the moments that matter in meaningful ways.


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10,000+

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