Methods+Mastery
Alex McPherson is a seasoned professional in business intelligence and analytics with a strong background in social insights. Currently serving as Senior Vice President and Director of Business Intelligence at Methods+Mastery, McPherson leads data-driven initiatives for high-profile clients including YouTube and Google. McPherson's experience includes prior roles at National Youth Science Academy as Assistant Director of Virtual Experiences & Media and various positions at FleishmanHillard and Golin, where expertise in digital practice and social insights was honed. McPherson holds a Master’s Degree in Data Marketing Communications and a Bachelor of Science in Journalism - Public Relations from West Virginia University.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.