Methods+Mastery
Carol Chu is a seasoned business intelligence analyst with extensive experience in analyzing consumer behavior, industry trends, and sentiment for notable clients including YouTube, Google, and Airbnb. Currently serving as the Lead Business Intelligence Analyst at Methods+Mastery since October 2018, Carol is responsible for providing actionable insights, developing measurement frameworks, and mentoring junior analysts. Prior experience includes various roles at Edelman, where responsibilities ranged from producing research for strategy implementation to developing marketing plans. Carol's career began with internships at RPA, Puma, and NBCUniversal, showcasing a strong foundation in marketing and analytics. Carol holds a Bachelor of Arts in Business Administration from UC Irvine, with emphases in Marketing and Organization & Management.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.