Methods+Mastery
Caroline Donaldson is an experienced Lead Business Intelligence Analyst at Methods+Mastery, where responsibilities include developing data-driven narratives and executing social measurement methodologies for high-profile clients such as Google, YouTube, and IBM. Prior to this role, Caroline served as a Social Media Response Analyst at AARP, contributing to the establishment of the Social Response operation and managing brand-sensitive communications. Additional experience includes managing social media coordination at AARP and serving as Office Manager for Animal Outlook, along with various roles in nonprofit organizations dedicated to mental health and animal advocacy. Caroline holds a Bachelor of Arts in American History and Urban Planning from the University of North Carolina at Chapel Hill.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.