Methods+Mastery
Erica Sykora, M.S., is a seasoned communication professional with extensive experience in content strategy and development. Currently serving as Lead Content Strategist at Methods+Mastery, Erica oversees cross-platform content strategy and editorial planning while collaborating with analysts to extract client-relevant insights from data. Previous roles include Senior Content Strategist and Account Supervisor at Crosby Marketing Communications, where Erica managed content creation across various channels, and Co-Founder and Brand Strategist at Gr8 Minds, focusing on brand strategy and digital presence. Erica holds a Master of Science in Strategic Brand Communication from the University of Illinois Urbana-Champaign and has a diverse educational background that includes a Graduate Certificate in Paralegal Studies and a Bachelor of Arts in English.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.