Methods+Mastery
Meaghan Downs is a seasoned communications professional with extensive experience in social media strategy, research analysis, and account management. Currently serving as Vice President and Lead Research Analyst at Methods+Mastery, Meaghan has been integral to developing data-driven strategies for a diverse range of clients since November 2019. Prior experience includes a role as Social Media Strategist at 9thWonder Agency, where Meaghan developed and executed social media strategies for both B2C and B2B clients, and as Director of Social Media at the University of Illinois at Urbana-Champaign, where Meaghan created social media goals and collaborated with senior administration on crisis communication strategies. Educational qualifications include a Master's degree from the iSchool at Illinois and a Bachelor's degree in English and Communications from Concordia University, Nebraska.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.