Methods+Mastery
Simtan B is an experienced professional in research and insights, currently serving as Vice President at Methods+Mastery since September 2021. Prior to this role, Simtan worked as a Senior Data and Insights Manager at Lanistar, focusing on actionable insights for product launches, and held the position of Senior Analyst at Change Incorporated, where analysis of content performance across multiple channels was key. Simtan's career also includes significant roles such as Insights Manager at icuc europe, responsible for social listening and analytics, and various positions in social media analysis and market research across different companies. Educational credentials include an MSc in Strategic Marketing from Cranfield School of Management and a Master's degree in Commerce from the University of Mumbai.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.