MetrixLab
Durga Shrivastava is an accomplished professional with extensive experience in client management, research, and analytics within the advertising and marketing sector. Currently serving as the VP Client Director at MetrixLab since December 2021, Durga has previously held senior positions at DISQO and Nielsen, where strategic leadership in ad measurement and brand health metrics was demonstrated. With a solid foundation in both quantitative and qualitative research methodologies from Kantar IMRB and other organizations, Durga has successfully led numerous projects, enhanced client relationships, and contributed to significant revenue growth across various companies. Educational background includes a Master's degree in Mass Communications from the University of South Florida and additional qualifications in Journalism and Integrated Marketing.
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MetrixLab
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MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.