MetrixLab
Marcela Pereira Pedro is an experienced market research professional, currently serving as Market Research Manager and Team Leader at MetrixLab since August 2021, specializing in ad-hoc research for major clients including Heineken Company, Kimberly-Clark, Unilever, and Mondelez. Prior to this role, Marcela held positions at Ipsos Brasil where management of Customer Experience programs was a focus, and at Colgate-Palmolive as Category Management & Shopper Insights Specialist, emphasizing market analysis and category development. Experience also includes working as a Market Research Analyst at Worldpanel by Kantar, contributing to household consumption studies, and participating as a research intern in significant academic projects at DIREITO GV and Universidade de São Paulo. Academic credentials include a Bachelor's degree in Social Sciences from USP and ongoing Master's studies in Law and Development at FGV DIREITO SP.
This person is not in the org chart
This person is not in any offices
MetrixLab
1 followers
MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.