MetrixLab
Pim van Leeuwen serves as the Managing Director for Toluna in the Netherlands and Nordics since October 2023, following Toluna's acquisition of MetrixLab, with a focus on driving commercial growth and integration in the region. Prior to this, Pim has held various leadership roles at MetrixLab since February 2015, including Managing Director, Group Account Leader, and Client Director. Previous experience includes positions as Director of Insights and Digital Media Director at ZIGT Mediabureau, Senior Digital Marketer at Vistaprint Barcelona, Senior Digital Media Consultant at Mediaedge:cia, and Digital Project Manager at Initiative. Early career highlights include internships as a Junior Marketing Manager at Lastra American Corporation and a Junior Project Manager at Tribal DDB. Pim holds a BA in Business/Economics from Amsterdam University of Applied Sciences and completed a program at Krauthammer in 2011.
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MetrixLab
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MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.