Riddhi Sood

Research Manager - Consumer Insights at MetrixLab

Riddhi Sood is an experienced professional specializing in consumer insights and market research, currently serving as a Research Manager at MetrixLab since May 2022. Previously, Riddhi held positions as a Junior Research Manager at MetrixLab and as a Market Intelligence Analyst at GfK. Prior experience includes serving as a Research Analyst at Hiperdist UAE, where responsibilities included capturing business requirements and researching emerging technology trends, as well as conducting cloud computing research. Riddhi's career began at Evalueserve as a Business Analyst, focusing on ICT sector research and data analysis, and included internships at Knauf GCC and Metabo. Riddhi holds a Bachelor of Engineering in Electronics & Electrical Communication from Punjab Engineering College.

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MetrixLab

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MetrixLab is a global market research agency. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement.Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab providesanalytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.


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