mFilterIt
Dhiraj Gupta is the CoFounder and CTO of mFilterIt, where he is dedicated to helping Performance Marketeers combat AdFraud. Prior to mFilterIt, Dhiraj worked at Nokia as a Core Solution Engagement Manager and Technical Lead, managing services development for Alcatel Intelligent Networks Platform. He also gained experience as a Systems Engineer at Wipro Technologies. Dhiraj holds an MBA in Strategy and Consulting from the Indian Institute of Management, Lucknow, and a Bachelor of Engineering in Electrical and Electronics Engineering from Delhi College of Engineering.
mFilterIt
We are pioneers in the space of Ad Traffic Validation (ATV), Brand Hygiene Protection, Ecommerce Intelligence and Account Takeover Protection. We are the most essential tool in a digital marketeer’s handbag. We believe in empowering our customers with a holistic view of their respective journeys in the digital ecosystem by providing them with real time accurate data that helps them understand their returns on digital investments. Our Values: • Innovation - We keep reinventing ourselves using cutting edge tech. • Agile – Adaptability is our edge. • Neutrality – We are platform agnostic. We help you see the true picture. • Customer-centric – We keep our clients at the centre of our processes. • Collaborative – We partner with the industry and clients to provide a “Clean Feed” in the digital ecosystem