Jessica Baack

Category Vice President - Seasonal Decor at Michaels

Jessica Baack currently serves as the Category Vice President for Seasonal & Decor at Michaels Stores, a position held since March 2023. Prior to this role, Jessica spent 15 years at Target, where responsibilities included Director of Brand Management for Home and various senior buyer and merchandise planning roles across multiple product categories. Jessica's earlier career includes positions as a Marketing Assistant at The McDowell Agency, Inc., and as a Marketing Intern at Walsh Bros. Office Environments. Jessica possesses a Bachelor of Science in Business, Management, Marketing, and Psychology from the University of St. Thomas, as well as a Certificate in Strategies that Build Winning Brands from Northwestern University's Kellogg School of Management and certification as a Certified Negotiator from The Gap Partnership.

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Dallas, United States

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Michaels

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Michaels Stores, Inc., doing business as Michaels, is the largest American arts and crafts retail chain that currently operates more than 1,262 stores as of May 31, 2014.


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10,000+

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