Michelin
Irene Zhang is a seasoned marketing professional with extensive experience in retail marketing and category strategy across multiple sectors. Currently serving as the Retail Marketing and Ecommerce - Club Channel Lead at Michelin since June 2021, Irene has previously held various roles at Unilever, including Category Strategy & Analytics Manager for Walmart Omnichannel, where contributions include establishing the OMNIconnect community across 11 global markets and developing a global shopper marketing platform. With a background in trade marketing at Ferrero and Mars, along with experience in key account management at SC Johnson, Irene has demonstrated a strong capability in strategic planning, customer engagement, and promotion execution. Educational qualifications include an MBA from the University of Arkansas and a Bachelor's degree in Biochemistry from Sun Yat-sen University.
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Michelin
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Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.