Microsoft
Linda Lauw is a seasoned executive with extensive experience in strategic leadership and management, currently serving as the Sr. Director of Gaming Category Management for Microsoft in the Americas since June 2009. At Microsoft, Linda has held various senior roles, including leading Quantum Strategic Planning & Partnerships, where responsibilities encompassed driving government engagement and establishing partnerships, as well as directing business management for the AI + Research division, where a robust strategic framework was developed. Previous roles include leadership positions at Expedia, Inc., RealNetworks, Unilever, Procter & Gamble, and Canadian Metropolitan Properties Corp., showcasing a strong background in product management and marketing, operational oversight, and business growth initiatives. Linda holds an MBA in Brand Management from Cornell Johnson Graduate School of Management and a Bachelor of Arts in English Literature from The University of British Columbia.
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Microsoft
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Founded by childhood friends Bill Gates and Paul Allen in Redmond Washington, Microsoft began its operations as a computer software company. They quickly became a household name within the computer operating system market when it was founded in 1975. With their successful IPO a few years later, they went on to acquire several large operations such as LinkedIn and Skype giving them total market dominance. With the shift to a devices and services strategy and under new leadership, Microsoft went on to become the most valuable publicly traded company in the world. In 2019, they made history as the third US public company to reach 1 trillion market cap, and most recently, they have been valued at over 2 trillion. Today, Microsoft generates revenue by developing, licensing, and supporting a wide range of software products and services, by designing and selling hardware, and by delivering relevant online advertising to a global customer audience. In addition to selling individual products and services, they offer suites of products and services such as consulting to computer system integrators and developers. However, they are mostly known for Microsoft Windows Operating System, Microsoft Office suite, and the Internet Explorer web browser. More specifically, their products include operating systems for personal computers, servers, phones, and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools; software development tools; video games; and online advertising. They also design and sell hardware including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories, and Microsoft PC hardware products