MCN | Middle East Communications Network
Oliver White serves as the Group Executive Director of Commerce for the Middle East and Asia at MCN Middle East Communications Network since March 2022, where leadership focuses on ecommerce strategy and consultancy, creative commerce, and operational management. Prior experience includes establishing ecommerce initiatives for major retail groups while working independently as an Enterprise Ecommerce & Digital Strategy Consultant from July 2020 to February 2022. Previous roles feature significant contributions as Head of Ecommerce for Sephora and Alshaya Group, alongside strategic positions at Heal's, Paperchase, TOBAR, and Media Lounge, showcasing a proven track record in driving digital transformation and commercial success across diverse retail sectors.
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MCN | Middle East Communications Network
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MCN is the Middle East Communications Network – the leading advertising and marketing communications agency groups in the MENA region. MCN agencies are global brands which belong to McCann Worldgroup and IPG. Our agencies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing. MCN has over 65 agency offices across 12 countries and 13 cities. Our agency brands include: FP7McCann, MullenLowe MENA, IPG Mediabrands, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth//McCann, Jack Morton, Octagon and Current Global