Peter Virsik

Peter Virsik is an accomplished executive with extensive experience in the consumer goods and retail sectors, currently serving as SVP Region Southern & Eastern Europe at Miele since June 2018, overseeing the Domestic Appliances Division across multiple countries including Spain and Russia. Previously, Peter held several key positions at adidas from July 2002 to March 2018, including Managing Director Central Europe East, where a significant market leadership and notable net sales responsibility were achieved. Peter's earlier career includes a substantial tenure at Roland Berger Strategy Consultants, where leadership of strategic initiatives and project management was demonstrated across Europe, the USA, and China. Peter holds a degree in Business Administration from the University of St.Gallen and completed Abitur at the German Swiss International School in Hong Kong.