MikMak
Jim Babb is an accomplished professional with extensive experience in strategic growth, network collaboration, and creative industries. Currently serving on the Network Leadership Team at Residence since April 2023, Babb facilitates connections between clients and creators. As the Founder and CEO of Part and Sum since September 2017, Babb focuses on maximizing brand, product, and marketing investments through strategic insights and analytics. Additional roles include being an early advisor and investor at MikMak, a founding member of Sunday Dinner Community, and an investor in Tone. Previous experiences include co-founding Awkward Hug, working as a Senior Strategist at Undercurrent, serving as a Master Class Lecturer at Hyper Island, and teaching game design at Hunter College. Babb holds an MA in Media Studies and Media Management from The New School and a BFA/BA in Film Studies and Production from the University of Colorado Boulder.
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MikMak
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MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales.