Raquel Coto

Raquel Coto is a seasoned professional with extensive experience in customer journey management and commercial strategy within the telecommunications sector. Currently serving as the Intake Channels & Prepaid Journey Chief at Millicom (Tigo) since May 2020, Raquel is responsible for ensuring an optimal prepaid customer experience across all contact points, driving commercial strategy for recharge channels, and developing new sales avenues. Previous roles at Millicom include leadership positions in prepaid journeys and digital channels and traditional sales channels, focusing on maximizing revenue and user engagement. Raquel's career also includes experience as an Account Manager at Mach Music, an intern at Millicom, and involvement in various marketing initiatives at Fundación Pactos. Raquel holds a Master's degree in Marketing and Commercial Management from EUDE Business School and a Bachelor's degree in Business Administration from Universidad Centroamericana 'José Simeón Cañas'.