Mindshare
Melanie Elliott is a seasoned marketing professional with extensive experience in strategy and innovation. Currently serving as the Worldwide Head of Strategy & Innovation at Mindshare since January 2021, Melanie also leads Global Media Strategy for WPP in collaboration with Ford. Prior roles include Global Strategy Director at WPP for Ford and various senior positions at GTB, where key contributions involved developing integrated communication strategies and leading teams across Europe and Asia Pacific. Previous experience includes leadership roles at Wunderman and George Patterson Partners, specializing in account management and digital strategy. Melanie holds a Professional Masters in Marketing from the Chartered Institute of Marketing and a BA in Communications (Advertising) from Charles Sturt University.
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Mindshare
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Mindshare believes that in today’s adaptive world everything begins and ends in media. Mindshare's role in this world is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation.