Xinyi Zheng

Xinyi Zheng is a seasoned professional in content and partnerships with a strong track record at Mindshare since February 2019, serving as Director of Content and Partnerships for Team Unilever Global, where Xinyi drives creativity through pop culture insights. Notable achievements include being shortlisted for Campaign's Channel Engagement Planner of the Year (2023) and winning several prestigious awards, including Campaign Content Team of the Year Bronze (2023) and Smarties APAC for Cross Channel Integration (2021). Xinyi's prior experience includes roles at A+E Networks Asia as Content Partnership Manager and extensive experience at VIVIDTHREE PRODUCTIONS PTE LTD, where Xinyi held various positions including Business Development Manager. Xinyi began a career in marketing as a Design & Marketing Intern at Asian Food Channel and holds a Bachelor’s degree in Communications & Media Studies and Marketing from Murdoch University.